Sahla Ben Mrad

Xelya is a fast growing editor developing SAAS solutions via Cloud computing technology
As a Project Director : scoped and planned a strategic project involving the deployment of the SAAS software for a B2B customer.

As a Customer Experience / Product Manager Senior Consultant : led the user research (using the Design Thinking Approach), built customer personas, identified and prioritized product initiatives

Leading the digital transformation of Ageas France.
Scope : internal digital transformation while leveraging new technologies to help internal departments improve their efficiency + external digital transformation while digitizing the user experience for B2B and B2C channels (Ageas Patrimoine & Sicavonline), delivering several projects and products.
Products scope : real estate / life insurance / investment accounts...
Product Management : managed several product launches (Discovery + Delivery), facilitated the creation of a culture of agility and the integration of a customer centric mindset.
Team Management : managed a multidisciplinary team of Product Owner, UX designer, Developer.
Project Management : managed transversal complex transversal projects, animated steering committees, developed business cases.
Led strategic partnerships with digital agencies.
Represented Ageas France during international meetings to transform the company towards real customer centricity.
Worked side to side with internal teams to improve the overall Customer Experience (measuring customer satisfaction, gathering qualitative data...)

Digital maturity assessment, pain points identification, external trends analysis, competitive analysis...
Technological watch (digital payment, e-signature, blockchain, AI...)
Presented to C-Level executives the diagnosis and the recommendations.
Launched and monitored several digitization projects
Coordinated cross-functional teams and translated business requirements into IT-requirements
Recruited and managed project managers and developers.
Had a product owner role in launching an innovative life insurance that won several innovation awards.
Directly reporting to the Digital Director.

Oresys : a prestigious consulting firm in the fields of management, organization and information systems.

During my consulting experience working for major companies, I gained significant consulting expertise and developed project management skills & change management expertise, while assisting my clients in changing their business and improving their performance.
Examples of jobs carried out for major companies of CAC 40 :
- SNCF : Optimization of the IT system (COPERNIC) that handles the financial reporting of SNCF.
- GRTgaz : Deployment of a new portal (Trans@ctions) for shippers. The main functionalities are : gas booking, requests & alerts management, access to invoices.
- EDF : Standardization of the planification of the maintenance activities for 19 nuclear power plants and elaboration of a change management strategy (including a training plan / a communication plan and developing steering tools).
- GRDF : Implementation of the IT System GAZPAR that calculates the gas consumption (Gas Smart Metering Project)